Most clinics in Dubai struggle with one painful problem: They offer great services, but no one finds them online.
That was the case with BGS Medical Center Dubai — a full-service clinic in Deira offering dentistry, orthodontics, dermatology, and laser hair removal. Despite having DHA-licensed doctors, advanced equipment, and prime location, their website wasn’t even showing up on Google.
Here’s how we helped them fix that — and start receiving daily organic leads, without spending a single dirham on ads.
The Starting Point: Invisible in Google
When BGS Medical Center Deira Dubai approached us, they were facing three major issues:
– Their website had no rankings for the services they offered
– They weren’t visible in Google Maps for local searches
– Most of their pages weren’t even indexed by Google
It didn’t matter how good their clinic was — online, they were invisible.
MA Creative SEO Strategy That Works for Local Medical Centers
We didn’t rely on tricks. No shortcuts. No black-hat SEO. Instead, we applied a simple, focused strategy tailored for Dubai’s healthcare market.
Here’s what we did:
1. Rebuilt Their Website for Search
Their previous website had:
– Generic service pages
– Weak page titles
– No internal structure
We rewrote and reorganized the site to help Google and patients understand what they offer, where they are, and why they matter.
2. Fixed the Indexing Problem
Many of their key pages weren’t even being seen by Google. So we:
– Audited the robots.txt and meta tags
– Resubmitted the sitemap through Google Search Console
– Used internal links and contextual signals to show search engines what mattered
3. Focused on Local SEO (Google Maps = Free Leads)
For clinics in the UAE, appearing in Google’s Local Pack is the difference between getting 2 leads a week and 20.
We optimized their Google Business Profile, added missing citations, and ensured NAP consistency across the web.
4. Published Content That Patients Actually Search For Dubai Medical Center
Instead of writing fluffy blogs, we published location-specific, question-based content based on real UAE search data.
Every article was designed to:
– Answer a specific patient question
– Link naturally to relevant service pages
– Build authority around their specialties
The Outcome: Real Leads, Real Growth
In just 30 days, without any ads, here’s what changed:
Google-indexed pages: 4 → 38+
Organic traffic: 5 visitors/day → 60+ visitors/day
Local pack appearances: 0 → 5+ service-related terms
Website leads: 0–1/week → 10+ qualified leads/week
Why This Works for Any Clinic in Dubai
MA Creative Digital Marketing Agency didn’t use a big-budget campaign. Also, didn’t rely on influencers or viral posts. We simply made it easier for people to find and trust the clinic online.
Want the Same for Your Clinic?
We specialize in helping medical businesses — clinics, dental centers, and wellness brands — attract more patients through targeted SEO services and search-first marketing. If you’re ready to move beyond boosted posts and start building long-term visibility, we’re here to help.
